Annual Meetings-Leased/ Rented Contractors Equipment - Stephen Frohbieter, Director of Human Resources & Administration, Milton CAT

Leased/ Rented Contractors Equipment - Stephen Frohbieter, Director of Human Resources & Administration, Milton CAT

Pdf Summary

Milton CAT, a privately held company with 12 locations, 900 employees, and $1 billion in sales, is a major player in the contractors equipment industry. They offer heavy equipment rentals to large contractors with long rental periods and emphasize "Rent to Sell" operations. Their rental business boasts a $300 million inventory, 2,400 machines, and $75 million rental revenue. They focus on immediate repairs and customer accountability for rental damages. The company plans to introduce electronic signatures, photo documentation, and expand further into rental services. On the other hand, smaller owner-operators and start-up businesses prefer "Rent to Rent" services with shorter rental periods, where Loss Damage Waiver (LDW) plays a crucial role. Understanding these distinctions and focusing on customer needs are key strategies for success in the competitive equipment rental market.

Asset Caption

Presented by:
Stephen Frohbieter, Director of Human Resources & Administration, Milton CAT

Keywords

Milton CAT

contractors equipment industry

heavy equipment rentals

Rent to Sell operations

rental business inventory

customer accountability

electronic signatures

photo documentation

rental services expansion

Loss Damage Waiver (LDW)